Domus Textiles Case Study
Domus Textiles, a leading provider of high-end fabrics, approached us to redesign their outdated website. The primary goal was to create a modern, visually appealing online experience that reflects the quality of their products while addressing usability and accessibility issues. The previous site was difficult to navigate, had a cluttered design, and failed to showcase their textile collections effectively.
The details
My Role
User Interface Design
Deliverables
Figma prototype containing final ui design
The problem
Domus Textile's current site feels outdated and isn't able to attract customers in an industry all about looks as they wish to expand their business into the digital world.
The Solution
Create a magazine style website, showing off good quality imagery of textiles acquired from their suppliers in order to compete with the market.
Let's Understand the Problem
The Domus team felt that the current site had these issues;
Was old and dated
Not enough direction to the design library
Too much text
Had a boxy look
Okay, I see…
As many of Domus Textiles' new customers discover the brand online, making a strong first impression is crucial. After conducting discovery sessions and a detailed UX analysis to understand user needs, we began moodboarding to create a design that would make a lasting impact and engage visitors right from the start.
The verdict
Our goal was to create a visually modern, image-heavy website that breaks away from the industry standards set by competitors, offering a unique and captivating experience that sets Domus Textiles apart.
Let's do some concepts
And The FInal Design
Following extensive feedback and iterations
The Rundown
Success?
The Domus Textiles website was successfully transformed with a modern, visually engaging design. The new digital assets were carefully crafted to align with the brand and its audience, creating a captivating user experience that delivers the "wow" factor.
Challenges
The Domus brand had minimal restrictions, providing creative freedom while also presenting a challenge in finding the right design solution. Through multiple iterations and team feedback, we refined the design to achieve the perfect balance.
Check it out
Coming soon!
Overall
The project’s design was a success, delighting the client and giving Domus a competitive edge while effectively meeting the brief.
